Is it real this time? Can you really get paid for blogging?
No, I don’t mean, you sign up and post on someone else’s blog and they pretend
to pay you in shares or something.
Or, no, I don’t mean you join 1000’s of other mugs who sign up and basically
provide the parent sites content (which they then sell on at 100x what they
paid you, or they rake in bucket loads of PPC revenue).

Can you really get paid for blogging your own content?
Short answer is yes.   

Write meaningful content and gain a readership and then you can use one of the many advertising tools to place adverts around your site.  All the time you continue to post excellent quality and valid content, your adverts should generate income.  The amount of income corresponds to the number of visitors you have.